Hi, I'm Lisa Suttora, Founder of WhatDoISell.

For the past 7 years, I've been helping entrepreneurs just like you, start, run and expand their online retail businesses.

Back in 2002, I made the move online - when my youngest daughter was just an infant.

Tired of going to work every day, leaving my children with the babysitter, then coming home at the end of the day only to find we were all too exhausted to enjoy our time together... I decided to pursue a lifelong dream ― starting my own business.

Armed with a degree in retail merchandising, 8 years of experience as a buyer for a large department store and two niche boutiques, and several years working in the high tech industry, I left corporate America to apply those skills online.

Because of my offline retail experience, I knew better than anyone how to source products, work with wholesale suppliers, market those products and... sell like crazy!

Within 4 months of starting my business, I became an eBay PowerSeller. By the end of my first year online, had replaced my corporate income.

After a few years of supporting my family solely with the income from my online business, I frequently found myself surrounded by moms and dads in the parking lot of my son's pre-school, wanting know how they could sell successfully online.

That's when I discovered my passion… helping entrepreneurs from all walks of life who want to create their own independent income from selling online.

And in 2004, with overflowing list of coaching clients asking me to start an online education center, WhatDoISell was born...